Right now, your customers are verifying purchase decisions on the web, reviewing other’s opinions or voicing their own impressions about you. They’re defining you on Wikipedia, re-constructing your commercials on YouTube, and are grouping up – either against or with you – on social networks.

These are all elements of the ‘new’ age of conversational marketing – that has created a permanent shift in the conventional notion of Marketing Communications and Influencer Relations for businesses.

Some… Continue

Call it by whatever name – web 2.0, social media – a fact stares us in the face that Conversational Marketing is fast becoming one of the most essential elements of influencer communications or Public Relations. Yet, the buzz we hear is often received by many with a nip of indecision and a sort of neophobia. But why???

Let’s look at five social media/online… Continue

An interesting case study from wired.com on the long tail.

"In 1988, British mountain climber Joe Simpson wrote a book ‘Touching the Void’ – a harrowing account of near death in the Peruvian Andes. It got good reviews but, only a modest success… it was soon forgotten. Then, a decade later, a strange thing happened...

Another American writer and mountaineer Jon Krakauer wrote ‘Into Thin Air’, another book about a m… Continue